Friday evening
Population rules. Who is a customer, which orders count, how returns and COD failures enter the sheet. Most arguments happen here, before any model.
Custom desk
Lifetime Value Studio
Three times a year the Lat Phrao room becomes a working studio. Twelve to sixteen operators bring a real extract. Faculty refuse hypothetical brands. You leave with a segment ranking, a written limitation, and a next measurement you can actually run.
Saturday
Cohort splits that match Thai calendars, then a first survival sketch. Lunch is long on purpose. The afternoon is peer critique, not lecture.
Sunday morning
Margin overlay and a one-page memo. You read it aloud. If a colleague from another company can attack the assumption, you rewrite before you leave.
Who it is for
CRM leads, marketplace sellers with at least a year of order history, subscription operators, and in-house analysts who are tired of exporting the same RFM table. You do not need a data-science title. You do need permission to look at contribution, not only revenue.
Who should wait
If you have fewer than six months of identifiable orders, the studio will mostly tell you to collect cleaner identifiers. That is useful, but it is not a full weekend’s work. Start with the flagship programme recordings instead.
How it sits beside the programmes
Studio is not a substitute for Predictive CLV for Commerce Teams. It is the pressure test. Cohort Seat students may attend a Bangkok weekend without an extra tuition line; travel and lodging remain theirs. Others may enquire for a standalone studio fee via the desk.
Next dates are confirmed by email, not by a ticking banner.
When a weekend opens we write to the wait list. No public scarcity counter. If you want on that list, say so in your note.